The Bulls and the Bears

August 31, 2024
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As an investor, it’s natural to feel uncertain from time to time. This is especially true when markets are reacting sharply to changing economic conditions. We’ve certainly experienced this during the COVID-19 pandemic, as it continues to impact global economies, financial markets and our daily lives in unprecedented ways. During this period of crisis, it can be helpful to reflect on the past as a means to help frame the eventual path forward.

Setting the stage

In the world of investing, the terms bear market and bull market are frequently cited. However, there is some debate over the precise definition of each term.

  • Bear market occurs when an index or asset drops 20% or more, encompassing the period of time from market peak to market trough. (Think of a bear using its claws to swat you down).
  • Bull market can be thought of as all periods between the bears, from market trough to market peak. (Think of a bull using its horns to buck you up)

Using these definitions, U.S. equities officially earned their bear market label on March 12th, when the S&P 500 closed down over 20% from the all-time high it set just 22 days before. This decline marked the end of the bull market which began at the depths of the global financial crisis on March 9, 2009.

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We’ve been here before

Despite the uneasy feelings associated with any pullback in financial markets, it can be reassuring to know that these are not uncharted waters. In fact, if you look at U.S. equity markets spanning the past 70 years, there were10 distinct bear market events. This suggests that on average, long-term investors should expect to encounter a bear market roughly once every 7 years.

Key take-aways

  • Bear markets come in all shapes and sizes. Some bear markets are mild and quick, like the one in 1957 where U.S. equities fell 20.7% and then began to recover in about 3 months. Other bears have been quite severe. For instance, during the global financial crisis, U.S. equities fell nearly 57% during a bear market that lasted roughly a year and a half.
  • Long-term resiliency of markets. Regardless of the severity or length of the pullback, markets have always recovered along the path to achieving new highs.
  • Lower asset prices should lead to higher long-term returns. Trying to time the bottom of a bear market is next to impossible. That said, regardless of when people invest during a bear market, history suggests they usually see positive subsequent returns over the long term.

The chart below shows that each time the market has dropped by a significant amount, the bounce back in the following year has also been significant. This pattern has repeated across bear markets since 1920.

Bull vs Bear market historical chart from 1930 to 2020

Chart Source: Layout 1 (raymondjames.com)

You'll see that no matter how much of a dip the markets take, the bear market is usually much more significant. People who sell during a bear market usually don't know when to get back into the market and they lose out on large potential gains in the bull run. Great investors stick to their long-term financial plan and take the bear market as an opportunity to buy good investments at a lower cost.

Importance of a plan

Watching the value of your investments fluctuate can be an emotional experience. Yet, while it may not feel like it in the moment, bear markets are a normal part of the long-term investment cycle. During these times, making dramatic changes to your investment portfolio may feel like a natural reaction. However, this can have a serious impact on your ability to reach your long-term goals.

It’s not easy to balance what you read in the headline risks with your knowledge of the improved long-term return potential. However, doing so in the context of a carefully considered financial plan greatly improves the odds of investment success. In fact, it may even help you view periods of market weakness as an opportunity to buy investments on sale.

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